Each Europart member has signed up to develop a promotional strategy for its business and customers.
In the UK, the Europart partner H.T. Maddocks 2012 re-designed and re-launched their Repair if You Care website. From then on, their strategy is threefold:
They have a page dedicated to "Repair if you Care" on their website with links to important websites.
They have a website dedicated to "Repair if You Care" with statistics and information for the consumer.
They call the campaign "Deutschland Repariert" and have developed Point of Sale materials, leaflets and written press releases to promote the concept to the general public.